Green Ramadan Campaign Sees Results of 61% Food Waste Reduction

 

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Green Ramadan has set a new standard in sustainable hospitality, achieving a 61% reduction in food waste.

Welcome to the next chapter of the Green Ramadan Campaign, a collaborative effort by Hilton, UNEP, Goumbook and Winnow, marking a significant stride in sustainable practices. This video highlights the campaign's profound impact during the holy month. 

Key Highlights:

  • A remarkable 61% reduction in food waste across three Hilton hotels, translating into over 8,600 saved meals and significant environmental benefits​​.
  • The campaign involved Waldorf Astoria Lusail Doha, Conrad Dubai, and Hilton Riyadh Hotel & Residences, focusing on data-driven behavioural interventions in buffet and dining areas​​.
  • Emphasis on composting, local sourcing, and sustainable gastronomy, along with carbon emission labelling at buffet stations, empowered guests to make eco-friendly choices. These strategies catered to 27,000 guests and heightened awareness about food waste​​.
  • Emma Banks, VP of F&B Strategy & Development, EMEA, Hilton, highlights the campaign's success as a foundation for future food waste reduction efforts, with plans to expand Green Ramadan across all Hilton EMEA hotels in 2024​​​​.

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